According to TMZ:

Jay’s company, S. Carter Enterprises, just filed legal docs to secure the rights to their clothing brand, Paper Planes, in a number of different sales-type vehicles.

According to the trademark application, obtained by TMZ, the Carter operation is looking to expand the plane logo — created by Jay’s business partner, Emory Jones — into more of a retail environment and beyond … like department stores, an online shopping site and even into musical recordings.

Just bringing another meaning to the name Roc… Nation.