(GEMS RADIO)—Pharrell has opened a flagship BBC (Billionaire Boys Club) ICECREAM brand store in Miami.
It officially opened its doors to the public on Thursday October 20. The marketplace will serve as a cultural gallery for local artists.
“We wanted to create an immersive space where our community and BBC family could come in and experience our world,” Pharrell told VIBE. “Miami is at the mecca of fashion and culture, and it felt right to have our flagship store there right in the heart of the Art District.”
“The goal is to create an experience. We didn’t want a store where you come in, buy clothes and leave. The flagship store serves as a space where art, culture, fashion, and streetwear come together to immerse the public into our world so that when they leave the space, they’ll feel like they experienced something and are better for it.”
N.O.R.E., Trina, Flo Rida all made an appearance for support for Pharrell.