(GEM RADIO)- Punch, the head of Top Dawg Entertainment, posted a message for his fellow artists. In his post, he emphasized why producing good music should be an artist’s main focus rather than aiming to go viral through promotion opportunities.
Punch’s comments follow several weeks of controversy in the internet hip-hop scene. On Monday, September 26, Cardi B and Akbar V engaged in hours-long back-and-forth on Twitter after she stated in August that other celebs view her as a marketing strategy.
Following an apparent underestimation of Cardi B’s GloRilla collaboration song “Tomorrow 2″s success by Akbar V, the subtweets started. In response, Cardi fired back, and the two continued to trade blows all day long, engaging their respective fan groups. The discussion heated up considerably.
Nicki Minaj’s Scandal
Nicki Minaj, meanwhile, has found herself in a social media scandal of her own.
A blogger claimed that she took cocaine. Nicki ended up suing the rapper for the defamatory remarks. She also attacked ‘entitled duds’ in her latest single, ‘Super Freaky Girl’, which she released this month.
Punch contends that for a musician to be popular throughout time, fans should only discuss music and not get involved in celebrity beefs online.
“In my experience… you can have all the marketing and promotion in the world, but if people aren’t saying your music is good, it doesn’t matter much.” Punch acknowledged artists absolutely need marketing and promotion, but the actual music is the most important.
He went on and wrote, “please don’t think I’m saying you don’t need marketing and advertisement. You need it, but the actual music is the most important.” He then added if the goal is making a mark and sticking around. I mean, the goal might be to go viral. Ok. I’m speaking to a specific species of the artist.”