(GEMS RADIO)- One of the hottest up-and-coming rap artists right now, GloRilla, has just signed a new contract to serve as the face of Tommy Jeans by Tommy Hilfiger. GloRilla acknowledges being a “huge Aaliyah fan” and expressing her desire to introduce her generation to the Tommy Jeans brand.
The designer label rose to prominence in the 1980s and 1990s and established itself as a hallmark of Hip-Hop style. Through advertising campaigns, everyone from Snoop Dogg to Raekwon to TLC wore Tommy Hilfiger clothing, and the late Aaliyah served as the brand’s ambassador.
Aries, a luxury streetwear company headquartered in London and established by Sofia Prantera, and GloRilla have teamed up for a new advertising campaign.
The Memphis native previewed the collection on Instagram on Tuesday, March 28, ahead of its scheduled March 31 release. Gorilla released three outfits from the Tommy X Aries collaboration in trademark red, white, and blue color schemes.
In the meantime, GloRilla discussed the Tommy Jeans collaboration when she recently appeared in Paper Magazine. She said she wanted to carry on the tradition of Aaliyah’s illustrious association with the company.
GloRilla said, “I’m a huge Aaliyah fan, and I adore what she accomplished with them.” I contribute to preserving a legacy.”
GloRilla calls the Tommy Jeans collaboration “refreshing” at the end. Because “I appreciate the old-school and being capable of introducing it to my generation,” she stated.
Glo also remarked on her selection as the capsule collection’s face, confessing that she feels fortunate to have landed the position. GloRilla continued, “I feel extremely fortunate since anyone else than me could have done it. I need to make sure I continue. Memphis is receiving the recognition it merits.”
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